For the launch of Baby Lips lip balm from Maybelline, we introduced the promotional campaign 'Quem Cuida dos Lips Beija Esse Baby'. Participants have the chance to win a meet-and-greet with Caio Castro, a famous actor, along with exclusive brand kits.
Sixteen girls were selected to join the filming of a Maybelline commercial. They were given simple instructions to interact with a vending machine, but to their surprise, Caio Castro emerged from inside the machine to personally hand them the product.
Agency: W/McCann Brasil
Creative Director: Viviane Pepe
Copywriter: Renata Raggi / Gaby Souza
Art Director: Ricardo Rimoli / Leônidas Pires / Tatiana Rodrigues / Juliana Senra
Creative Director: Viviane Pepe
Copywriter: Renata Raggi / Gaby Souza
Art Director: Ricardo Rimoli / Leônidas Pires / Tatiana Rodrigues / Juliana Senra
